一个酒店项目的投资是否成功，最终取决于酒店的定位与市场需求的结合，并以市场为导向进行项目建设与运营，汇晟环球派出酒店智库战略定位团队，对项目所在地进行全面的市场调研、评估，为酒店做好前期的定位和投资规划。

酒店定位策划旨在从市场调研到项目定位、功能布局、土建设计要求、室内设计要求、机电设计要求、财务分析等立项前期的全部工作科学统筹，项目定位关联到项目的投资依据，为项目的长远发展奠定基础。

酒店定位策划是指根据市场调研的数据，完成符合市场所能支撑及所需求的项目定位方案。其定位的核心范围包括：建筑物的外观风格、酒店规模和档次、酒店经营的业态、各盈利较好项目功能布局、酒店的主题风格、整个项目的商业模式和运营模式等。汇晟环球酒店定位，遵循特劳特定位理论，结合项目市场综合情况，对项目实行战略规划、精准定位；使项目达到定位清晰，目标客户明确，投资科学，最终提升项目的综合竞争力，差异化的商业模式及运营模式。

The success of a hotel project depends ultimately on the combination of the hotel's positioning and market demand, and on the market-oriented project construction and operation. The strategic positioning team of the hotel think tank will be sent out to conduct a comprehensive market research and evaluation of the project site, so as to make a good early positioning and investment for the hotel. Plan.

Hotel positioning planning aims at the scientific co-ordination of all pre-project work from market research to project positioning, functional layout, civil design requirements, interior design requirements, mechanical and electrical design requirements, financial analysis, etc. The project positioning is related to the investment basis of the project, laying the foundation for the long-term development of the project.

Hotel positioning planning refers to the completion of the project positioning plan which meets the market support and needs according to the market research data. The core scope of its positioning includes: the appearance of the building style, hotel size and grade, hotel business format, the functional layout of better-profitable projects, Hotel theme style, the business model and operation model of the whole project. Huisheng Global Hotel positioning, following the Trau-specific positioning theory, combined with the comprehensive situation of the project market, the project implementation of strategic planning, accurate positioning; so that the project to achieve a clear positioning, clear target customers, scientific investment, and ultimately enhance the comprehensive competitiveness of the project, differentiation of business models and operating models.