汇晟环球派出经验丰富的酒店管理智库市场调研专员组成的调研团队，遵循客观、专业、全面、精准、科学等原则，通过对项目所在地旅游市场及其周边市场进行实质的调查研究，包括项目地及其周边的经济、文化、酒店、旅游、餐饮、会议、娱乐等经营、发展情况，结合国家战略规划及当地政府的规划纲要，完成酒店投资前的市场调研，为酒店定位提供有力的数据支持。

酒店投资市场调研旨在为实现酒店目标市场信息而进行的考察过程，包括投资前公司资金规划、项目背景、投资环境、酒店客源市场分析、项目地块条件优劣势等问题所需相关信息及数据，并实现问题的分析研究结果、得出科学的投资依据。
通常的市场研究，汇晟环球市场调查战略研究员会把客户、行业、目标消费群体等通过调研信息联系起来，并加以对资料和数据作系统的收集、记录、整理和分析，为项目投资提供科学的信息及数据保障。

调研过程中，除了研究酒店所包含的客房、餐饮、宴会、会议等常规性经营业态，还针对比商业综合体酒店、餐饮；旅游综合体及度假小镇、商业等不同业态，都是汇晟环球的全面调研范围。

Hui Sheng Global dispatched a team of experienced hotel management think tank Market Research specialists, following the principles of objectivity, professionalism, comprehensiveness, accuracy and science, to conduct a substantive investigation and study of the tourism market and its surrounding markets, including the economic, cultural, Hotel and tourism of the project site and its surrounding areas. With the development of tourism, catering, conference and entertainment, combined with the national strategic planning and the local government's planning outline, the market research before hotel investment is completed to provide a strong data support for hotel positioning.

The purpose of the hotel investment market research is to realize the information of the target market of the hotel, including the relevant information and data needed by the company's capital planning before investment, project background, investment environment, hotel customer market analysis, the advantages and disadvantages of the project site conditions, and to achieve the results of the analysis and study of the problem, and to draw a scientific conclusion. The investment basis of learning.

Usually, market research, market research strategy researchers will link customers, industries, target consumer groups through research information, and systematically collect, record, collate and analyze information and data to provide scientific information and data support for project investment.

In the course of the investigation, besides studying the regular business forms of hotel, such as room, restaurant, banquet and conference, it also aims at comparing the different business forms of hotel and restaurant in commercial complex, tourist complex, resort town and commerce, all of which are the comprehensive research scope of Huisheng Universal.